ANOKHI LIFE MARKS ITS 18TH ANNIVERSARY THIS NOVEMBER WITH A FIRST OF ITS KIND COLLABORATION TO SUPPORT SOUTH ASIAN BUSINESSES WORLDWIDE.
Over these past 18 years, ANOKHI LIFE – North America’s longest running South Asian pop culture, lifestyle, and entertainment media brand – has lived through 4 micro-pivots: #AnokhiVibe , #AnokhiMagazine , #AnokhiMedia , and #AnokhiLife . The goal has always been to stay intimately connected with, and relevant to, the regional, national, and international South Asian community it serves, as the community’s footprint continues to journey through exponential growth and expansion, with its many noteworthy contributions to the world.
This year, being the year that the world stood still, prompted Founder/CEO Raj Girn, to take heed of what this has meant for the South Asian community. “This year, more than ever before, we have been listening intently to how this tumultuous year has affected our community, which has been international in scope”, she said. “I felt early on in the pandemic that the effects were going to have a huge, negative impact on the economy, so re-grouping with my team, we decided to step it up and use our platforms to create awareness for the deeply affected, small business community, of which we are a member. As a result, a few months ago, I sanctioned the launch of a new category to be added to our magazine blog (www.anokhilife.com), called ‘ANOKHI’s Community Spotlight’. The goal of this was for it to be a regular weekly series focused on creating awareness for South Asian businesses, to encourage business activity for them.”