Classic Beauty — Profile 21: Live Tinted & Profile 22: Vasanti Cosmetics   

By Meena Khan
Name Live Tinted
Founder Deepica Mutyala
Category Beauty
Country USA

About The Company: Live Tinted set the beauty tone for inclusivity when it comes to women of all skin tones. Founded in 2017 by noted makeup artist Deepica Mutyala, the company boasts an active online community celebrating all the different hues, which makes Live Tinted a destination geared to make you feel beautiful.

Featured Product: The Hue Sticks ($32 USD) broke new ground. Rise is a yam multi-functional shade that corrects dark circles and can also be used on the eyes and lips. The collection of eight shades can be use din various capacities to embellish our beauty. Visit their website to discover all of the Hue Sticks that are designed for everyone.

Name Vasanti Cosmetics
Founder Pinki Gosal, Monal Patel, Gargi Patel, Priti Patel
Category Beauty
Country Canada

About The Company: This Canadian beauty line is founded by Pinki Gosal, Monal Patel, Gargi Patel and Priti Patel understands the importance of addressing the beauty needs of South Asian skin tones. Since their launch in 1998, they have firmly established themselves as the first South Asian-Canadian beauty brand focused on women of colour, especially South Asian women.

Featured Product: The legendary Bright Up! Exfoliator ($34 CAD) boasts a mix of papaya, aloe and coconut which together, gently exfoliates to reveal a glowing complexion. The granules are gentle so they don’t tear the skin and the fragrant aroma of a trifocal dessert which enhances the ritual on a sensory level.


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Meena Khan

Meena (@meenalaregina) always loved the idea of exploring the non-conventional idea of beauty. Having grown up as a pimply chubby teenager, she wanted to see the change in the world that best reflected your uniqueness as well. Her well-received collection of blogs where she tries on various beauty products and explores the latest beauty trends all focused to see what works best for the South Asian skin palette has given her a platform from where she can share her insights. Her beauty icons include Kevin Aucoin and Bobbi Brown. You can check her site at

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